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The Doctor, the Mechanic and Oscar Pistorius
It may sound like the beginning of a bad joke, but it’s an analogy that makes a lot of sense. I remember chatting to a doctor once and he remarked that people were always so hard on him, presuming...
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RIP Michael Clarke Duncan
Most of us will have first seen Michael Clarke Duncan as John Coffey in The Green Mile, the movie based on Stephen King’s brilliant novel of the same name. He broke our hearts in that movie, and played...
View ArticleSupernews – Play for Real
There has been much talk lately of Gamification and what it can do to improve our lives. And we’ve seen great use of it in advertising campaigns and the like – taking video-game thinking and applying...
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Smart ForTwo – Killian Martin
If you’ve been following us for a while you might know we’re big fans of Killian Martin. His flatland skating skills are second to none and he’s taken skating and made it art. He is really exceptional,...
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MySpace is back!
Ain’t nobody love you like we love you, we’re always sharing the good news with you and we are excited to say – MySpace is back. There’s a new UI, some interesting looking features – linking music...
View ArticleCoke Zero 007 Experience
It’s been a long time since we’ve seen a brand activation as good as this. In preparation for the new James Bond film, Skyfall, Coke Zero set up this activation in a busy UK train station. As someone...
View ArticleKFC – Face Yoga
We like marketing campaigns that give people something. Where there’s some real entertainment or pass along value. This is just what KFC have done, teaming up with the ever-funny Rob van Vuuren...
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Decelerating Change
There are many early theories that have contributed to that of Accelerated Change but the one I find the most profound is that of mathematician Vernon Vinge who hypothesized that technology is changing...
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Jameson – The Thread
As we move forward, marketing has to change. Consumers (read: People – with lives, jobs, families, pets, needs and wants that are far more important than your brand) are more wary of advertising than...
View ArticleBlackBerry 10 – Keep Moving
BlackBerry has reached an interesting point in their history. After being one of the leaders in the Smartphone market, they are now in a rather precarious position. Sales are down as people move...
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